WHAT IT MEANS

Two new technologies that change online search

AEO (Answer Engine Optimisation) optimises content for answer engines: ChatGPT, Perplexity, Claude, Gemini. These platforms no longer give a list of 10 links like classic Google, but a synthesised answer with cited sources. You want your site to be among those sources.

GEO (Generative Engine Optimisation) optimises specifically for AI results generated directly in search engines (Google AI Overviews, Bing Copilot). The answers appear above the classic results and answer the user's question without them having to click any site.

Important: AEO and GEO complement classic SEO, they do not replace it. We work on all three in parallel, because visitors come from both types of search.

AI Optimisations (AEO + GEO)

Initial setup + monthly audit of visibility in AI engines. The price depends on the content volume and niche competitiveness.

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WHY NOW

Search behaviour has changed radically

In 2026, over 60% of users use at least one AI platform to look up information, recommendations or services.

ChatGPT, 800M users

Many already ask "recommend me a serious IT company in Cluj" instead of searching on Google. If ChatGPT does not cite you, you do not exist for them.

Perplexity, the "answer-first" engine

Grew 10x in the last 2 years. Used mostly by professionals making quick decisions. Cites sources directly under the answer.

Google AI Overviews

Appear above results in 70% of informational searches. If you are not in AI Overview, your organic traffic drops by 30-60%.

Zero-click searches

60% of mobile searches no longer lead to any click. The user gets the answer directly. You have to be the source that answers, not just appear in the list of 10 links.

WHAT WE DO EXACTLY

How we optimise your site for AI engines

The process, in 5 steps

We check how you appear now in ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews for questions specific to your niche. We identify whether you are cited, appear as a source, do not appear at all, or your competition appears. Plus, we analyse the current content: structure, clarity, authority, citability.

We rewrite and restructure key pages so they are easy for AI models to "understand": direct answers to specific questions, short clear paragraphs, logical headings (H1 to H4), step lists, comparison tables, FAQs. AI absorbs content that answers without ambiguity more easily.

We implement Schema.org markup (Organization, Service, FAQ, Product, LocalBusiness, Article, Person, Review) to clearly communicate to AI engines who you are, what you offer, what areas you serve, what prices you have. LLM models use this structured data as maximum-trust sources.

AI models prioritise sources cited by other credible sites. We build strategic citations on Wikipedia, professional directories, local press, business communities, so you become a source the AI recognises and cites. Plus, we monitor and correct wrong information about you in public databases.

Monthly, we manually and automatically check whether you appear in answers given by ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews for key questions in your niche. Tracking on 30-50 specific prompts. Monthly report with progress, concrete examples and adjustments for next month.

BENEFITS

Why it matters for your business

AEO and GEO are not a passing trend. They are the new way people discover businesses, services and products.

Visibility for the future, not just now

Younger generations (under 30) already prefer ChatGPT over Google for certain searches. You prepare your business for the next 5-10 years, when AI search will be the standard.

More qualified traffic

Whoever lands on your site from an AI answer has already read a synthesis about you. They come with buying intent, not curiosity.

Edge over competition

In 2026, very few companies in Romania work on AEO/GEO. Whoever starts now gains space in AI answers before the niche becomes saturated.

Brand cited by a "neutral" source

When ChatGPT recommends you to a user, it is like a recommendation from a source considered objective. The credibility is much higher than a paid ad.

Synergies with classic SEO

Many AEO/GEO optimisations (schema markup, content structure, authority) also help classic Google ranking. You benefit in two areas simultaneously.

Access to new audiences

AI search users search in their native language, formulating complete questions. You appear for questions you never targeted with classic SEO.

IN DETAIL

Why classic SEO is no longer enough in 2026

For 25 years, classic SEO worked on the "10 blue links" principle. You optimise the title, description, content and backlinks, and Google moves you higher in the results list. The higher you ranked, the more clicks you received. Simple, predictable logic.

AI models have fundamentally changed the game. When a user asks ChatGPT "what serious IT company exists in Cluj?", they get a synthesised answer: "There are several options in Cluj-Napoca, including XNK Solutions, known for custom solutions...". The user no longer clicks on 10 sites. They see 2-3 names cited as sources and make a decision.

The real question is no longer "what position do I appear at on Google", but "do I appear at all in the AI answer?". The difference between being cited and not is the difference between getting visitors or not. And these decisions are made by AI models based on different criteria from the classic ones: clarity, cited authority, structure, presence in multiple trusted sources.

Who you compete with in AI answers

In AI-generated answers, ChatGPT and Perplexity synthesise information from dozens of sources: official sites, Wikipedia, industry magazines, forums, reviews, professional communities, local press. The models pick what is clearer, more consistently mentioned, better structured. If your page is not clear, the AI prefers to cite your better-prepared competition.

Plus, the models learn from user interactions: which sources are valued, which information is correct, which brands are mentioned positively. It is a self-reinforcing system: whoever enters AI answers early stays there. Whoever enters late has to work twice as hard to insert themselves.

What AEO and GEO concretely mean

AEO (Answer Engine Optimisation) is the optimisation for "answer engines": ChatGPT, Perplexity, Claude, Gemini, You.com and other interfaces that synthesise answers instead of giving links. Here, what matters is structuring content to answer specific questions without ambiguity. Plus, brand authority on external sources (Wikipedia, professional directories, verified reviews).

GEO (Generative Engine Optimisation) is optimisation for AI systems integrated directly into search engines: Google AI Overviews, Bing Copilot, Yahoo's AI features. Here, the interplay with classic SEO matters: schema markup, citable content, Featured Snippets, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

Practical difference: AEO gets you cited in ChatGPT/Perplexity answers (AI chats), GEO gets you cited in AI Overviews from Google/Bing (search results). Both aim at the same effect: to be the source the user sees directly, not buried in page 2 of 10 classic links.

Read more: how we measure AEO/GEO results and what we realistically promise

Specific tracking for AI search

Unlike classic SEO (where you measure SERP positions, click-through rate, organic traffic), AEO/GEO require new metrics. Monthly we track:

Citation rate: out of 30-50 prompts specific to your niche, in how many answers do you appear as a cited source?
Citation quality: are you cited positively, neutrally or with errors? AI models sometimes mix information, it is important to be correct.
Brand mentions: is your brand mentioned without a link? That still counts in AI authority, even if it does not generate a direct click.
AI sentiment: when AI talks about you, is it laudatory, neutral, or do negative comments from reviews appear?
Cross-platform consistency: are you cited consistently in ChatGPT and Perplexity and Gemini, or only in one?

What we cannot promise

AI models are black boxes. You cannot "be number 1 in ChatGPT" the way you can on Google. What you can do is maximise the probability of being cited, through clear authority, structure and relevance signals. Results appear in 3-6 months for AEO and 2-4 months for GEO (Google AI Overviews being closer to classic SEO).

Also, each model has its own biases: ChatGPT prefers older sources with established authority, Perplexity prefers fresh and updated content, Gemini relies heavily on Google schema and Google Business reviews. We work on all three in parallel, but the tactic is slightly different for each.

For whom the investment is worth it

AEO/GEO makes sense if:

Your business sells services where clients research beforehand (consulting, IT, legal, healthcare, financial).
You have a niche where the purchase decision is made "calculatedly", not impulsively.
You already invest in classic SEO and do not want to lose ground as searches migrate to AI.
You have original content, demonstrable expertise and public relations that can be highlighted.

It does not make sense (or makes less sense) if you sell low-ticket impulse products (clothes, cheap gadgets) where users buy directly without extensive research. There, Google Shopping and paid social media remain superior channels.

See the standard rate for AI Optimisation (AEO + GEO) in our price list.

Prices are indicative for standard projects. For complex requirements we adjust together, with the agreement of both parties. Our motto: be human above all.

Want to be cited by ChatGPT and Perplexity?

We start with a free AI audit: we show you whether you currently appear in AI answers for the key questions in your niche. Then we discuss the concrete optimisation plan.

Request free AI audit